ABOUT VARIATE

The differences in how we solve our problems are what separates the pack. Would Apple be the leaders in product design without creating a design process that enables designers to work independently of daily product updates? Would Amazon be growing at such a rate without a loyalty program that is built on solving their customer’s most fundamental pain points? We don’t think so.

 

There are so many design agencies in the market that it’s hard to see how they’re different. Truth be told, we started the way that most agencies begin in 2009, with a business model that looked like every other agency. Over the past five years, we’ve radically changed the way our business works to partner with companies in a much more transformative approach.

Most design agencies are not structured to provide internal value to your company. That’s where we come in.

You’ve already worked with tons of agencies, and you know the standard industry process. The relationship looks like free work, expensive dinners, lengthy contract back-and-forth, projects built around deliverables, overpriced fees to pay for the free work, designer offices, “we work this way”, lack of research, lack of understanding of your business, black-box development, issues with scope and delivery, a product that was “kind of” what you expected, changing your launch date, and ultimately a contentious relationship. The agency delivered, and now it’s up to you to “make it work” or even worse “make it real.” You say “I’ll never work with them again” and hire another agency that essentially delivers the same thing. The industry is flawed because the agencies are working in their best interest, not yours. Working with Variate is different.

TRANSFORM YOUR BUSINESS FROM THE INSIDE OUT

Variate is an award-winning creative agency that utilizes a user-centered design approach to help companies envision the future, work smarter, and build meaningful software.

 

We believe that your customer should drive every decision in your business. Everything we do is about working backward from the moment your customer says they “love what you made for them, sold to them, or helped them do.” We win awards because the end product of our work solves the fundamental needs, desires, and expectations of the audience it was designed for not because it just looks great.

var·i·ate – A measurable quantity capable of taking on a number of values.

We identify the needs, behaviors, and expectations of your target customers and use their ongoing feedback to drive our design decisions.

 

We know you know your customers but how often are you talking to them and more importantly how are you getting feedback from them. We’ll work with you to create a new empathy engine INSIDE of your business. Every great experience that has lasting value with customers comes from your understanding of their needs. The deeper you know them, the more opportunity for your business.

We envision new apps, products, spaces, and interactive experiences, and help you bring them to life.

 

Through our work with companies, we have designed or built software, products, and experiences that more than 570 million people use every year. More than 50 million people use our designs every day. The great things we build together are really a moment in the success of your business. We’re more interested in the transformation of your business.

We help companies build the culture, teams, process, and design systems to sustain innovation and launch new ventures.

 

Simply put, we are designed to help you design ALL LEVELS of your business.

WE’RE DESIGNED WITH YOU IN MIND

After almost 10 years and 150+ projects, we’ve evolved our business to make yours better. Here’s how…

OUTCOMES NOT DELIVERABLES

We work as lean as possible, on every project, and build our project schedules around critical achievements.

YOUR CUSTOMERS ALWAYS DRIVE DECISIONS

We test and validate our design decisions, with your customers, throughout every phase of your project.

PROTOTYPES THAT EVOLVE

After year's of user testing, we've created a unique design process that uses prototypes that can evolve as our project matures.

WE WORK WHERE WE'RE NEEDED

We work in corporate headquarters, on drilling rigs, in high-security labs, on studio lots, in flexible office spaces, and any place where our partners and customers are.

THE SWISS ARMY KNIFE OF TEAMS

We're a group of architects, UX and UI designers, strategists, developers, marketers, cinematographers, storytellers, and everyone else you need to achieve great results.

DESIGNED TO WORK GLOBALLY

We create specialized teams and design solutions that directly address the needs of our global partners. We know the global market and how to design for different cultures.

FLEXIBLE & SMART TEAMS

We're intentionally flexible. We can help you grow a new internal team, augment your team with key positions, or deliver a turnkey product from ideation to delivery.

PASSION & HIGH ENERGY

We're hyper focused, dedicated and fun. We love challenges and measure success by how well our products perform in the market and affect our client's bottom line.

GET WHAT YOU PAY FOR

We want your long-term business and we take pride in proving our value every day. We enjoy our work, believe in collaboration, and always over-deliver.